Brand Identity & Packaging · Concept Project
2026
NOIR COFFEE
A premium specialty coffee brand identity including logo, typography, packaging and campaign visuals.
01 — Project Introduction
The brief, concept and design challenge
NOIR COFFEE begins with a quiet, tactile specialty coffee ritual. The challenge was to make a small brand feel premium without becoming precious. I built a monochrome identity system that pairs clear typography with packaging that feels considered from shelf to cup.
02 — Creative Direction
Moodboard, visual inspiration, palette and typography
Moodboards, material references, a concise color palette and typographic direction establish the tone before the visual system is developed.
03 — Identity / Design System
Logo, graphic elements and visual language
The identity expands through logo construction, typographic rules, graphic motifs and flexible layouts that hold together across formats.
04 — Applications
From packaging to print and campaign materials
Applications bring the system into everyday use through print, packaging, campaign and editorial touchpoints appropriate to the project.
05 — Final Overview
A complete visual system in context
The final overview brings the core elements together as one clear, memorable visual world.
